Digital Marketing Strategy
Master online marketing strategies, social media management, and digital advertising techniques. Learn how to build a strong online presence and drive business growth through digital channels.
Course Overview
This comprehensive course is designed to provide you with practical, real-world knowledge that you can immediately apply to your business or career. Through a combination of theoretical concepts and hands-on exercises, you'll gain the skills and confidence needed to succeed in today's competitive business environment.
What You'll Learn
Develop comprehensive digital marketing strategies
Master social media marketing across all platforms
Learn SEO and content marketing best practices
Understand paid advertising on Google and social media
Create and manage email marketing campaigns
Analyze marketing performance with analytics tools
Course Content
Week 1: Digital Marketing Fundamentals
- •Understanding the digital marketing landscape
- •Customer journey mapping and personas
- •Digital marketing channels overview
- •Setting up tracking and analytics
Week 2: Content Marketing and SEO
- •Creating valuable content for your audience
- •SEO fundamentals and keyword research
- •Content calendar planning and execution
- •Link building and technical SEO
Week 3: Social Media Marketing
- •Platform-specific strategies for Facebook, Instagram, LinkedIn
- •Creating engaging social media content
- •Community management and engagement
- •Social media advertising basics
Week 4: Paid Advertising
- •Google Ads setup and optimization
- •Facebook and Instagram advertising
- •Display advertising and retargeting
- •Budget allocation and bid strategies
Week 5: Email Marketing
- •Building and segmenting email lists
- •Email campaign design and copywriting
- •Automation and drip campaigns
- •Email deliverability and compliance
Week 6: Analytics and Optimization
- •Google Analytics setup and interpretation
- •Conversion tracking and attribution
- •A/B testing and optimization
- •ROI measurement and reporting
Requirements
- •Basic understanding of business concepts
- •Access to social media accounts
- •Computer with internet connection
- •Willingness to create and publish content
Who This Course Is For
- •Marketing professionals
- •Small business owners
- •Entrepreneurs
- •Marketing students
- •Anyone looking to improve their digital marketing skills
Instructor
Mike Chen
Digital Marketing Director
Mike is a digital marketing expert with 12 years of experience in helping businesses grow their online presence. He has managed campaigns for brands generating over $50M in revenue.